Join us for an hour long webinar on risk of fraud hanging over online advertising.
Online ad fraud is now a billion dollar problem for the digital marketing industry worldwide. More than half of the online ad traffic is generated by bots instead of humans. As per World Federation of Advertisers (WFA) study, "Ad fraud is likely to represent in excess of $50 billion by 2025, even on a conservative basis".
In the digital ecosystem, video space suffers the most. When it comes to display/video ads, the ecosystem is fragmented and has relatively less technological advancement.
Join our webinar where Eric Bozinny will discuss the risks and principles impacting the entire spectrum of digital advertising. The key focus of this webinar would be on issues in the video advertising space. Eric will share key insights of his research on identifying sites made for ad fraud and appropriate measures to control risk in the world of digital.
- Specific risks that marketers face with focus on the Asian market
- Signals that predict if a site will use ad fraud to monetize their content
- Tips and techniques to control ad fraud
About the Host:
Eric Bozinny has been educating and protecting advertisers and others from danger for 20 years. Beginning his career as a tour guide in the Canadian Rockies, he more than once led rutting elk away from hapless passengers unaware of the imminent physical threat. Later, Eric worked for Razorfish - born as the online advertising pioneer Avenue A - where his team was responsible for the technical implementation of display advertising. Eric joined Microsoft in 2007 where he built out an advertising fraud forensics team for Bing. Since 2014 Eric has been ensuring brand safety in the video advertising space for YuMe, where he creates and enforces trust and safety policies.
Ad Fraud - Billion Dollar Problem of Digital Marketing Industry
5 Questions with Eric Bozinny