Heads Marketing Services
Projit heads marketing services for the Ndtv group , He has been with them since 1995 when India's first privately produced news programme " the news tonight " was launched by NDTV on dd metro.
He has handled a wide spectrum of projects from airtime sales, television marketing, Internet marketing, wireless services, CSR projects, sponsorship development and international consulting projects in broadcasting.
A few " firsts " in his track record would include India's first news on demand bulletin on mobiles "Ndtv online " with essar in 1996 , India's first product placement in news with irridium , which enabled Barkha dutt's historic reportage out of kargil , India's first AFP show " tango good morning India ", probably the world's first " pollution bulletin" in partnership with the private corporate sector and the underwriting of India's first afp channel Ndtv good times.. which is also India's first lifestyle channel.
Apart from facing the camera as co anchor on Good Morning India , he along with his team have developed proprietary state of the art analytic tools that yield insights that help Ndtv maintain the best content in terms of quality and integrity in india.
Segmentation models developed with his team , from ratings data as well as mobile logs have been presented in international fora like the ARF in New York and IBC in London respectively.
He is currently working on a model that connects BTL and ATL initiatives via television and social networks. to ensure market share objectives .. Both for channels as well as brands who advertise on them.
He lives in Delhi with his wife Smeeta and daughter Aashika.
He occasionally rides with the HOG and plays the blues to relax.