CAS16
Lunch Khana
Time Ballroom A Ballroom B Malabar
Sessions Click Asia Summit speaking sessions run for an hour, which allow up to three speakers to deliver a twenty minute TED-style, learning story to the audience, and is then followed by an open discussion with the audience. This is a hybrid model that brings together both the speaking session and panel together, and help dive deeper into the topic of discussion. Closing sessions may be of shorter duration.
01:30 pm
Separator
02:50 pm
Track 1 Transformation Thinking
in Multiplatform Design
As users interact across multiple screens, the design approach too has to undergo rapid changes to keep up with contextual and behavioural patterns. Did you know responsive design and cross-platform design is still not as predominant as it should be?

Anish Tripathi, BookMyShow Heidi Myers, Meltwater Rajdeep Endow, Sapient Brandon Schmittling, Huge, Inc

Track 2 Awesome Marketing,
or Just Data? MarTech 101
If you are walking a fine line between big data and the marketing insights that it can throw up, then this is just the session for you. Look beyond data, do synthesis in terms of insights and become a martech ninja!

Sakhee Dheer, Microsoft Ran Buck, Taboola Siddharth Jhunjhunwala, WS Group Kavita Jhunjhunwala, Click Media

Track 3 Big Brand Transformation:
War Stories
What did we learn? Or unlearn? War stories of transformation are an excellent way to learn with such industry heavyweights on the stage; this session is a must attend for brand strategists.

Babita Baruah, JWT Maneesha Khanna, PepsiCo Lucy McCabe, Ogilvy Charles Assisi, Founding Fuel

02:50 pm
Separator
04:10 pm
BrainFood: The Tasty Marketing Debate The Tasty Marketing Debate On the menu is digital influence... Hear from Cisco, Reliance Capital, NDTV and Meltwater!

Thomas Cherian, Cisco Projit Chakrabarti, NDTV Sharad Goel, Reliance Capital Heidi Myers, Meltwater

Consumer Journey: Insights & Hacks Consumer journeys change ever so frequently. How do you keep track of it? What are the insights that can help change the way you grow your online business? Are there hacks that work across different industries? These and more questions answered in this session.

Satya Raghavan, YouTube Amandeep S. Kaur, Myntra Hareesh Tibrewala, Mirum India Aveek Datta, Forbes

Why Suits can't Market to Jeans: Futuristic Marketing This is self-explanatory, or not. As digital goes 3D, what will capture the attention of the next generation?

Avinash Jhangiani, Omnicom Group Sanjay Mehta, Mirum India Ashok Lalla, Ex-Infosys Pradeep Chopra, Digital Vidya

Coffee, Tea & Networking Chai, Kapi break
04:25 pm
Separator
05:00 pm
Why Brands Are Still ****ing with Content A session that has no filter. Walk in to learn about content marketing in a session that has content creators of the best kind. Comedy alert.

Anuvab Pal Aditi Mittal Vrajesh Hirjee Kavita Jhunjhunwala, Click Media

"Digital is the tactic. What's the strategy?" How to win in the new world of business A question which leaves most marketers thinking. If you are still figuring out your response, attend. This is a not-to-be-missed session with a prolific marketer.

Mahesh Murthy, Pinstorm/Seedfund

Internet of Things, or Internet of Me? Where will we go with internet-enabled devices? Here's some food for thought in a session around all things internet-enabled.

Badal Suchak, Tata Motors Ashish Limaye, Happy Finish Meghna Rao, TechInAsia

time
time
Agenda
Agenda
Agenda
Time Ballroom A Ballroom B Malabar
Workshops 6 workshops with extensively selected international speakers that will deliver futuristic content to develop digital transformation playbooks.
09:30 am
Separator
11:00 am
Track 1 The Art of Winning with Analytics Swapnil Sinha, Google
Details
Track 2 Walking in the Consumers Shoes Lucy McCabe, Ogilvy
Details
Track 3 Mindset Disruption. The Big Perception Shift. Rajeev Sharma, Ex-JWT
Details
Coffee, Tea & Networking Chai, Kapi break
11:15 am
Separator
12:45 am
How enterprises can beat startups at their own game Mahesh Murthy, Pinstorm/Seedfund
Details
The User Journey: Best Practices for Great UX Brandon Schmittling, Huge, Inc
Details
Market Smarter, Sell Faster Ketan Sabnis, Amura
Details
Lunch Khana
Time Ballroom A Ballroom B Malabar
Sessions Click Asia Summit speaking sessions run for an hour, which allow up to three speakers to deliver a twenty minute TED-style, learning story to the audience, and is then followed by an open discussion with the audience. This is a hybrid model that brings together both the speaking session and panel together, and help dive deeper into the topic of discussion. Closing sessions may be of shorter duration.
01:30 pm
Separator
02:30 pm
Track 1 Transform or Die: Failure Stories and Case Studies Doomsday prophecy? No. It's already happening. Time to transform with digital. Or be left out. Or die. Or worse.

Alokedeep Singh, Titan Abraham Alapatt, Thomas Cook Siddharth Jhunjhunwala, event2mobile

Track 2 Growing Digital DNAs in Organizations What's your organization's DNA? Is digital a tough sell? How can you introduce a digital thought process as a long-term strategy for growth?

Babita Baruah, JWT Deepali Naair, Digital Strategist/Advisor Kavita Jhunjhunwala, Click Media

Track 3 Big data, Cloud, Social: Fear & Awe? Or just some concepts that need to be understood, implemented without the fear or awe. Learning session on how brands are doing it, and doing it right.

Deepak Sharma, Kotak Mahindra Bank Clifford Patrao, IBM Pradeep Chopra, Digital Vidya Anand Awasthi, Avhan

02:30 pm
Separator
03:30 pm
Mobile Moments As mobile natives what does it take to get it right for our clients? Hear from folks who have it all. B2B, B2C, C2C… all on mobile.

Nitin Bawankule, Google Siddharth Jhunjhunwala, event2mobile Vidyadhar Kale, Facebook Ashraf Engineer, Pitchfork Partners

Deep, Very Deep Dive into Insights Behind Content So you created great content. And many folks saw it. Now what? Dive deep into insights that can help make creative as well as critical decisions.

Ryan Bonnici, Hubspot Hemant Arora, Times Network Ayal Steiner, Outbrain Kavita Jhunjhunwala, Click Media

What's Streaming Got to Do With Transformation? The highest volume of content consumed is on video. Usage numbers are through the roof. If this is not transformation, then what is?

Mahesh Narayanan, Saavn Gulshan Verma, Times Internet Tuhin Menon, Culture Machine

03:30 pm
Separator
04:05 pm
Digital Transformation Challenges Sure, spends on digital are on the rise. However, what are the challenges that brands and enterprises are overcoming to make this transition without hiccups and hindrances… and how?

Markus Keiper, Global Leadership Foundry Aashish Chopra, ixigo Mihir Dalal, Mint

Digital Marketing Playbook for Brands and Enterprises Playbook? What is that? Your book on ideas, strategies, insights and what not. Here's some tips on how you can get one going...

Vivek Bhargava, iProspect Rajeev Sharma, Ex-JWT Kavita Jhunjhunwala, Click Media

Customer Centricity Build your business around your customers and they will stay. For good. Best advice you could have received. And here's more around that in this session.

Avlesh Singh, WebEngage Nitin Bhatia, Meltwater Shweta Modgil, Inc42

Coffee, Tea & Networking Chai, Kapi break
Ballroom